Cultural Magic
Myths were once rare and exclusive things. The stories told around fires made up the soul of a culture. From the printing press to the internet, technology helped change all that. The oral became written and the written became all too easy to duplicate. Stories ceased to be communal and became personal. A written scroll was a painstaking effort, too precious to be hoarded, while a book could be one of a million copies. Everyone could have their own stories. When communal stories became personal stories: some things were gained and others were lost. Religious stories (there is a reason that the Bible remains the quintessential bestseller), national myths and cultural lore gave way to stories of personal empowerment. The story of the group became that of the individual and ‘individualism’, absent after the fall of Greece and Rome, was reborn, first in tales and then the power shift from the collective to the individual. Western individualism would not have existed without the underpinnin...